I rarely use Google Search- I mainly just look things up on JSTOR, manpages, Reddit, Fedi, or asking folks. DDG provides search when those fall through, and Google's pretty much something I only use to see what Google suggests when I'm working on a topic.

So, like, personalization is actually a *bad* thing for my particular case. I can't imagine I'm alone in that.

On a related note, I wrote a blog post some time ago about how I quit using search engines for three months.

https://vkc.sh/quit-search/