Why is the app for my dishwasher acting like a free to play game and sending me notifications begging me to come back? First of all it’s a dishwasher, you have to stand next to it to fill it so you may as well press the button while you’re there, and secondly they don’t gain anything from me using the app so why do they even care??
@olivvybee@honeycomb.engineer some Product Manger’s quarterly goal is to increase app engagement by 6.7% so they get their bonus. Nobody defined it had to be useful engagement.