@an0key it’s an ARG, they’re just trying to give you a bit of entertainment with your parcel.
@an0key Alternate Reality Game - they often kick off with some TV show or game social media account posting a blurry photo of a thing where given enough effort people can work out the location and go find the next clue.
@jon ooooh! There is similar with people who can find stuff on google maps from a harbour random photo. Impressive skills